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i'm sydney 🪼 i'm a creative director, strategist & producer 🧵 music buff 🎧 sticker collector 🍡 building scroll-stopping social for the brands & creators shaping culture 📲

Patreon
Led strategy, creative direction, and content across Patreon’s social channels, translating creator stories and integrated campaigns into platform-native work. Developed original series, editorial formats, and social-first brand storytelling.
ROLE: Social Media Manager
ZURU
Owned social for Mini Brands, ZURU's cult-favorite collectible toy line. Produced trend-driven short-form video and graphics at scale, turning miniatures into a genuine cultural moment.
ROLE: Social Media Executive & Content Creator
Do LaB
Produced promotional video, title cards, GIFs, on-site social content, surprise guest announcements and more for world-class music festivals Coachella and Lightning in A Bottle. Assisted with creative direction and social strategy across campaigns.
ROLE: Creative Content Producer
© 2026 Sydney Devlin :-)